 Parisblues : fashion e-commerce solution
Software: AceFlex® B2C/B2B
Industry: Apparel
Language: English
Productivity: 150% up
Geography: USA
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CASE STUDY: Paris Blues has had a flare for flares for twenty years as a manufacturer and marketer of fashion
forward designs and knowing what 14-19 year-old girls want to wear. A few years after the brand was
founded in 1981, Paris Blues popularity exploded with body conscious denim style jeans, shorts, dresses that included innovative stonewash, acid wash and garment dye process.
Since then, Paris
Blues has been building its fierce customer loyalty and reinforcing its brand name via creative
advertising, sales promotions and solid relationships which has established them as one of the few
resources that have survived and prospered in the tumultuous junior market.
Today, Paris Blues has significant penetration across a wide range of retail channels including
department stores (every Macy's East and West, JC Penney, and May Co.) national specialty stores
(all Nordstrom's and Dayton Hudsons) national junior shops (all Pacific Sunwear, Mandee, and Wet
Seal stores) along with multiple independent specialty stores.
Tremendous ecommerce potential and opportunity to increase sales, pushed Paris Blues to begin
online operations. Paris Blues performed a thorough market research of available software packages to run sales operations on
the Web and finally decided to go with AceFlex® B2C/B2B,
because "this is an excellent and comprehensive ecommerce software package available on the market", said Brooke Summerson,
Paris Blues ecommerce program manager. When the decision was made, Paris Blues cooperated with AceFlex
to develop a custom solution.
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AceFlex® B2C/B2B helped Paris Blues to
established efficient e-commerce strategy in retail business and leveraged higher ROI.
"Aceflex® B2C/B2B is an excellent package. It allows me to do everything I need to
effectively and easily run and manage my online operations. The
tools to promote, cross sell and upsell, as well as manage the overall sales cycle of our
product line are easy and intuitive, as are the tools for managing customers and orders."
Brooke Summerson
Paris Blues Inc, Los Angeles, CA, USA
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After integration of AceFlex® B2C/B2B package, Paris Blues received
advanced and user-friendly tool to manage real-time sales promotions, do products merchandising,
administrate products catalog,
manage customers efficiently on the Web, collect orders online and much more other valuable
features available in out-of-the-box AceFlex® B2C/B2B software product.
The implementation time was very short. Now Paris Blues sales managers gain competitive advantage
of instant order processing and full sales automation. The company significantly shrinked sales
operating expenses and could have focused more on fashion designs.
Paris Blues can offer its customers detailed information about the products designed and available
for sale. This creates inprecedent opportunity that the purchase will be completed at once.
Even, if the fashion item is not available yet, customers can pre-order it and ensure it will be
delivered.
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 Contact rapideTel: +44.207.669.4734
Lundi au Samedi
7:00am - 5:00pm GMT
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Testimonial | Etudes de cas
"Utilisez les outils AceFlex afin de promouvoir et vendre, gérez les cycles de vente de nos lignes de produits, les clients et commandes est très facile et intuitif."
-- M. Siddique
My Learning, USA
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