 ADASA Hawaii : apparel e-commerce solution
Software: AceFlex® B2C/B2B
Industry: Apparel
Language: English
Productivity: 150% up
Geography: worldwide
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CASE STUDY: ADASA Hawaii was founded in 1997 on the Big Island of Hawaii and has since become a vision of form and function - design and retail. At the heart of ADASA is
celebrity designer Donna Loren. Donna's name should be familiar to those who grew up in the 1960's. After her big break as the first and only Dr Pepper Girl, Donna went on to
become an icon of the beach movie era.
She was co-starring with Frankie Avalon and Annette Funicello in popular films including Bikini Beach, Muscle Beach Party, Pajama Party, and Beach Blanket Bingo. Donna later had
leading roles in a number of television shows including Shindig (she was a regular), The Monkees, Batman, Gomer Pyle, and Hollywood Squares, to name a few. For most of her
movie and television appearances, Donna designed and made her own clothing. ADASA Hawaii continues to share Donna's Swinging Sixties & trade fun by offering her own line of
contemporary clothing and accessories. Utilizing high quality French textiles, Donna draws on her inspiration of 1960's fashion and creates original ready-to-wear fashion apparel for
women of all ages.
ADASA Hawaii also features an impressive array of fashions from other designers, including: Marc Jacobs ready-to-wear and fragrances; Juicy Couture; James Perse; Seven For All Mankind;
Petit Bateau; Jill Stuart; Diane von Furstenberg; Silhouette eyewear; Cole-Haan; Cosabella lingerie; Isabella Fiore and Lulu Guinness handbags; Antonio's Flowers and Calypso fragrances;
and shoes made expressly to complement Donna Loren's fashions by shoe designer Donald J. Pliner.
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AceFlex® B2C/B2B helped ADASA Hawaii retailer to expand globally, streamlined sales, increased bottom line and delivered solution at low cost.
"I pushed for a more comprehensive e-commerce solution even when our traffic did not
seem to justify it. Now, everyone is thankful we have a scalable and easy-to-manage system as our volume has been doubling monthly for over a year now.
Easy to use interface, market oriented features coming up on monthly basis - all this gives us comparative advantage in the long run.
Jaben Cargman
ADASA Hawaii, Honolulu, HI, USA
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Realizing the relatively small market potential of Hawaii, ADASA decided to invest in a quality e-commerce Web site. After months of research and testing, AceFlex® B2C/B2B
was chosen. E-commerce implementation manager Jaben Cargman explains: "We had a tight budget and required the best bang-for-our buck. AceFlex delivered all that and we have a great site now".
After 6 years laters of successful Internet business around AceFlex® B2C/B2B e-commerce software, in 2008 ADASA Hawaii company has merged and become a part of CoutureCandy distribution network. "Even though it's a big undertaking, 6 years of dealing with AceFlex has shown me
that they are very serious about customer support and gladly assist resolving any technical issues," said Jaben Cargman, e-commerce manager at ADASA Hawaii.
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 Quick contactTel: 0207.669.4734
Monday to Saturday
7:00am - 5:00pm GMT
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Testimonial | Case studies
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Pre4Health, USA
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