 Rafael Hawaii : boutique e-commerce solution
Software: AceFlex® B2C/B2B
Industry: Fashion
Language: English
Productivity: 180% up
Geography: USA
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CASE STUDY: Rafael Hawaii has been in business for over 20 years and is known for carrying the latest and the hottest fashions. It is located at the Ala Moana Shopping Center right near the
center of Waikiki. The company operates in the United States and sell directly to clients throughout the world.
Here is a list of some of the designers they carry in the store: Alvin Valley, Amy Tangerine, Aveny Garde, Betsey Johnson, Bianca Nero, Burning Torch, Just Cavalli, C&C California, Chan Luu, Citizens
for Humanity, Clique, Cool Metal, Cosabella, Blue Cult, Da-Nang, D.A.D.S, Denim, Deb-El-Yu, Development, Diabless, Dollhouse, Diane VonFurstenberg, Emma Black, Fina Firenze, Frankie B, Free
People, The Great China Wall, Itsus, Juicy Couture, Joie, James Perse, Jill Stuart, Levi's, Lotta, Laundry, Me&Ro, Nostalgia, In The Now, Ella Moss, Paper Denim & Cloth, Petit Bateau, Philosophy,
Plenty, Plein Sud, Seven, Sharagano, Sky, Susana Monaco, Splendid, Michael Star, Super Lucky Cat, Tarina Tarantino, Tree, Theory, THS, To The Max, Tocca, Underglam, Vato, Velvet, Von Dutch, William
B, Sue Wong, Yellow Box, and so much more others.
After thorough consideration what e-commerce platform to rely upon, Rafael Hawaii checked with many providers to find out mostly appropriate software package. "When we come up with AceFlex,
we've realized -- this is it," said Mari Stewart, President at Rafael Hawaii. This out-of-the-box solution really delivered value for the business and could have increased company
performance and productivity right after the installation. Since then, Rafael Hawaii keep using the software to fulfil its sales model very successfully.
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AceFlex® B2C/B2B
helped Rafael Hawaii apparel retailer to integrate brick-and-mortar stores with
online shop and save overheads.
"AceFlex® has been the key to our business over the last couple of years and going forward in to the future. Our customers love the ease of accessing their information and history and we love the ease
and the many facets that we use to maintain growth and efficiency in all aspects of our company
through AceFlex. Their customer and technical support have proved to be fast and efficient as
well as helpful. Nothing but thanks for this company!!"
Mari Stewart
Rafael Hawaii, Honolulu, HI, USA
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By offering user-friendly AceFlex® B2C/B2B system with reliable & efficient fulfillment, Rafael Hawaii could boost customer retention and focused completely on customer service rather than managing
technology indeed. The strategy works very well and brings extra benefits in terms of full customer satisfaction and loyalty in the long-run. "Lately, we've redesigned our site and took advantage of
the latest version of AceFlex® B2C/B2B to manage all back office activities on the Web," said Mari Stewart, President of Rafael Hawaii. Furthermore, the system is fully automated
through a robust back office through direct management of warehouses to dispatch orders faster.
"Last 4 years, our business was benefiting from flexible and reliable AceFlex architecture, and we enjoyed high quality services from AceFlex company. We've teamed up with AceFlex to take advantage of
robust technology to offer top-notch customer services", said Mari Stewart, President of Rafael Hawaii. Customers may also benefit from very flexible promotion available from
Rafael Hawaii all the time and in result increase profitability as well as sales revenue.
In 2008 as part of further business growth, Rafael Hawaii has joined the Singer22 marketplace, a celebrity shopping mall, to offer their branded apparel. This natural move helped the company
to get more publicity and increase sales revenue while the partner focuses more on logistics indeed.
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