 Ten Lingerie : lingerie e-commerce solution
Software: AceFlex® B2C/B2B
Industry: Apparel
Language: Turkish
Productivity: 200% up
Geography: worldwide
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CASE STUDY: Ten is a leading Turkish lingerie manufacturer of underwear, bath suits and accessories for ladies/men. Ten has gained a highly respectful reputation due to its accumulated know-how and high quality products produced since 1956. The company has always managed to preserve its name as a popular brand despite of the turbulent economic changes in Turkey.
Now it has 10 stores and regional dealers in Istanbul, Izmir, Ankara, Adana and Samsun. It exports high quality lingerie products to the USA, Italy, Greece, Spain, Holland, Poland, Israel, Belgium and Arab Peninsula. The growth and fulfillment of more orders has inspired Ten to consolidate business activities on the secure Web and save operating cost. With integrated manufacturing and design facilities, the company needs a comprehensive e-commerce system to share marketing information between variety of departments to produce truely fascinated collections.
That's why Ten has decided to deal with a fast-growing and award winning AceFlex® e-commerce solutions delivered by a well-known e-commerce integrator - Myra Media (MnM), Golden partner of AceFlex in Turkey. The new features released with updates to AceFlex® B2C/B2B software regularly as part of the subscription, give Ten a comparative advantage of the latest market-oriented e-commerce and allow to focus on manufacturing and design modelling rather than IT issues. The long term success always tend to deal with proven technologies and dedicated partners who value the loyalty and work hard toward its sustainability in the long run.
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Flexibility of AceFlex® B2C/B2B allowed to integrate a branded Web design in the short time period and keep it up-to-date at low cost.
"Intuitive and well-done e-commerce features in AceFlex® B2C/B2B software let our team to manage Internet sales and observe all channels for effective marketing. The open interface to integrate new Web skins on demand also obtain capabilities to update the Web site with minimal overheads."
Nedim Tug
Ten Lingerie, Istanbul, Turkey
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The rapid deployment of underwear e-commerce solution has placed the company ahead of its competitors and raised extra benefits as well as higher cash flows. The company takes advantage of multilingual AceFlex® B2C/B2B e-commerce software to build up Web sites and succeed. The Internet marketing is a continuous assignment which requires full dedication to new methods emerged on the market. Having such options rapidly incorporated into the solution always provide with a startegic advantage. The new SEO capabilities launched with the upgrades of AceFlex® B2C/B2B software were immediately engaged to boost the traffic and sales revenue.
Under the tight competition, every company must focus on the things it can do the best. Therefore, Ten Lingerie has outsourced maintenance of the e-commerce business to Myra Media company and benefits from such strategic arrangement. Hence more allocated budgets on manufacturing and marketing of world leading well-known lingerie products.
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Testimonial | Case studies
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Air-Track, USA
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