 Culinary Concepts : tableware e-commerce solution
Software: AceFlex® B2C/B2B
Industry: tableware
Language: English
Productivity: 140% up
Geography: Europe
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CASE STUDY: Culinary Concepts has acquired a reputation as a leading supplier of quality cutlery and tableware. Since its conception in 1999, Culinary Concepts has been providing customers with high quality products at affordable prices through combination of Internet sales, mail order service through various exhibitions and shows across the UK.
New products and designs are launched every season, making Culinary Concepts a company at the leading edge of contemporary dining. Culinary Concepts currently exhibits at more than twenty of the UK's premier consumer exhibitions where they showcase new product ranges including the latest stunning silver plated gifts and accessories collection.
Passionate about the products they sell and the service they offer, the team at Culinary Concepts provide an efficient service for the discerning buyer. The aim is to design, develop and manufacture high quality, innovative stainless steel and silver plated tableware, gifts and home accessories. The first Culinary Concepts Shop was opened in December 2004 in the heart of Guildford city centre. At the same time, the company started to think about creation of a Web site to expose quality products across the country and be able to sell them on the Internet.
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With AceFlex® B2C/B2B ecommerce package, it's possible to manage fulfillment of mailed and Internet orders under the same backend.
"AceFlex® B2C/B2B gave us incredible opportunity to combine feature rich capabilities of e-commerce solution with central management of promotions, wedding lists, gift vouchers in the stores and on the Web. The Web-based back office consolidate full information about the sales/returns and customer profiles for effective marketing and up-sell opportunities.
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Kate Jerome
Culinary Concepts, London, UK
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On the Web site, visitors can request a new 2007/8 brochure and create a whole new look or just adding beautiful accessories to their existing collection without even need to leave the home. The product codes with a reference to the price list can be ordered on the phone or Web. The incoming request is registered automatically with the original source such as mail, Web, phone or fax with AceFlex® B2C/B2B software and processed by the manager. The upgrade to the latest version to start using CRM module for leads/customer management along with advanced loyalty programs improved the customer service and saved the operating cost.
"Merchandising of products with cross-sell special offers can be managed in back office. This helps our clients to get wider look at the accessories available and create more personal offers," said Kate Jerome, manager at Culinary Concepts. Sales of gifts and tableware/cutlery accessories on the Web with AceFlex® B2C/B2B e-commerce is delighted and easy shopping experience to the customers. With flexible gift wrapping capabilities, the customers may send text messages on orders and choose the mostly attractive packaging to individual occasions.
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 Quick contactTel: +1.302.250.4383
Monday to Saturday
7:00am - 5:00pm EST
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Testimonial | Case studies
"AceFlex is intuitive, self-explanatory and impressive software for e-commerce. It helped us to build multi language site to sell products online."
-- Mike Fraser
CommMedia, New Zealand
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