Multichannel B2C/B2B e-commerce: CRM

Centralized ticketing/helpdesk system and effective management of sales opportunities, contacts such as leads/prospects and customers, suppliers, brands create unprecedent friendly environment to manage all aspects of customer service on the secure Web. The profiles can be easily retrieved by managers as well as clients (self-service) to configure preferences, update contact details, reset password, review sales history, favorites, address book, wallet (saved credit cards encrypted with 256bit security mechanism) and many other options for effective service, loyalty programs and special offers. To keep managers and clients informed, e-mail/SMS alerts are triggered on variety of events such as a new order creation, new customer registration, order shipment, etc.

Purchase of a gift certificate gives clients more options to send a present to a friend. The instructions how to use it can be whether e-mailed or delivered via a snail mail to the recipient. The system allows to redeem it in full or partially (remaining amount is stored on the profile toward later purchases) at the check-out. Customer may also create "wish lists" (wedding, Christmas/New Year season) and e-mail them to friends with personal messages, if appropriate.