Multichannel B2C/B2B e-commerce: marketing

Capabilities to run effective promotion campaigns & special offers, merchandise products, get good natural positions of the Webstore in search engines (SEO) using in-built valuable latest Internet techniques, track paid advertisements (SEM), feed major shopping Web sites and manage affiliates network under centralized Web-based back office are very crucial features for business success. Its intuitive and user-friendly functionality allows managers to take advantage (no training/programming) of the e-commerce platform and start using it in minutes. It's also possible to offer visitors several products/services as a bundle or package with a special price and send out newsletters.

The natural search on the Internet is a first step to find information about a product/service. Therefore, extensive publication of details on relevant e-marketplaces additionally to advanced inbuilt SEO techniques, helps on-line retailers to get higher explosure, attract more visitors and convert them into customers. Wise usability of coupons, special offers and discounts propagated on relevant partner's and affiliated Web sites as well as distribution networks also triggers immediate interest to purchase products/services.