 LaserComb : medical e-commerce solution
Software: AceFlex® B2C/B2B
Industry: Healthcare
Language: English
Productivity: 150% up
Geography: Worldwide
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CASE STUDY: Lexington International is a medical laser device manufacturer. The first product, the HairMax, was developed to promote hair growth for men/women across the world. The business model is a direct sales to the end user via the Internet. To date the company has received online orders from 80 countries.
"Integrating our key e-commerce elements, shopping cart, order management and fulfillment has been an ongoing and frustrating project for our company. Our requirements stem from our business being truly global yet still customer centric. We needed a solution that was multilingual, multicurrency to allow users to access our shopping cart and still feel at home with the shopping experience," said David Michaels CEO at Lexington International. The order management system had to have robust facilities for credit card processing, recurring payments and extensive customer support tools along with dynamic business intelligence. Finally they needed the ability to interface with leading fulfillment solutions. The demanding requirements were satisfied with AceFlex®.
At first Lexington tried a few off-the-shelf shopping cart systems, but experienced difficulty with integrating these solutions with a suitable order management system. Running a single system to manage and fulfill orders is very important to save administrative cost. After a period of time running multiple systems in parallel, they once again began to evaluate what other solutions were available and spent a significant amount of time and budget implementing three other systems.
From this positive experience, Lexington International decided to implement AceFlex® B2C/B2B e-commerce/CRM software. Although AceFlex® is an international company, the development and management teams made Lexington feel as if they were working with a local one. "We usually get responses to our queries within hours, and the programming expertise and knowledge demonstrated by the team at AceFlex has been exceptional. The software engineers indeed were brilliant and comprehensive with their insight into all aspects of ecommerce development from order lifecycle management to optimizing fulfillment workflow," said David Michaels CEO at Lexington.
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Rapid deployment of multi-site e-commerce solution to enable sales within different regions tremendeously increased the company revenue and what's utmost important reduced overheads.
"After this long period of trial an error, we've found AceFlex® B2C/B2B solution. From our first glimpse at the online demo, we knew it was special. We were particularly delighted at the depth and completeness of the AceFlex back office."
David Michaels
Lexington International, Boca Raton, FL, USA
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"AceFlex has provided us with a customizable, customer friendly, multi-currency shopping cart with a complete back office that allows total order lifecycle management and complete integration with our fulfillment solution. We are continually impressed at how well thought out the back office of AceFlex® B2C/B2B is and are finding new ways to use its powerful features every day. Our IT manager, has found the architecture of the AceFlex® system to be superior to any of the solutions we have worked with in the past," said David Michaels CEO at Lexington International.
Although Lexington is just at the beginning of the implementation in terms of the features they will be adding to the AceFlex® B2C/B2B, they are very comfortable collaborating with AceFlex® and look forward to a long term successful business partnership for online order management solutions.
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Testimonial | Case studies
"AceFlex is one on the best e-commerce tools on the market. Using this software, we have built plenty of sites at low cost - outstanding features and support."
-- Don Railton
ZipZap, New Zealand
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