 Velvet : furniture e-commerce solution
Software: AceFlex® B2C/B2B
Industry: Furniture
Language: English
Productivity: 130% up
Geography: Europe
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CASE STUDY: Velvet (UK), a gifts/accessories (furniture, lighting, clothes and shoes) retailer that sells a huge range of different styles of furniture, lighting, mirrors, home accessories from reproduction French to ultra modern. Customers from around the globe visit the stores because of their competitive pricing, friendly atmosphere and perfect customer service.
Velvet has just won the prestigious 'Best Independent Retailer in Brighton and Hove' for its 3 stores. This is a huge accolade as Brighton is now one of the 5th busiest shopping areas in the UK. They won because Velvet has really pushed the boundaries of retail excellence by constantly changing stock, displays and shop layouts and the huge mix of gorgeous products appealing to all ages and tastes. The buying team spend a great deal of time sourcing new original products from all over the world, and from hundreds of different suppliers.
The success in brick-and-mortar sales enspired Velvet to turn up e-commerce and launch a Web site to reach wider audience throughout the Europe. The up-to-date product catalog with inventory management, flexible merchandising & instant implication on the Internet and sales management with centralized repository induced the team to start the search for a professional solution.
The management team has landed with Juretic Media - a professional marketing agency in the UK that has helped with creation of the "face" for Velvet to appear on the new Web site. "We've decided to go with AceFlex® B2C/B2B software as a backend for e-commerce, because of it proven success stories to our other clients for last 5 years, " said Neven Juretic, Managing director at Juretic Media.
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The feature-rich capabilities of AceFlex® B2C/B2B software allowed Velvet to get a complete Web-based solution for business management.
"Features for content merchandising on the Web embedded in AceFlex® B2C/B2B back office software are splendid. The software is especially light is terms of IT cost and budget associated with the deployment with a branded Web design and catalog. Those factors are very crucial for small business in particular."
Emma Harrop
Velvet, Brighton, Sussex, UK
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High quality furniture and creative teamwork spirit, gorgeous collections for bedroom and living interiors, put Velvet ahead of its competitors. And hense, appraisal by such high profiles as Kylie Minogues who featured a few beds for her new Home Furnishings Line in February 2008.
Optional integration of retail regional shops with Web based storefront for efficient management from the same back office which is available with AceFlex® B2C/B2B software helps Velvet to optimize administrative overheads and increase profitability. After launch of the Web site, vistors/customers can easily find the products based on the 'smart' search capabilities available in AceFlex® B2C/B2B software. Featured/related products and flexibility of their publishing options across variety of categories for up-sell opportunities also create additional benefits for effective presentation of the catalog and new collections. Web-based management of the appearance and on-line sales processing significanly expands possibilities and boosts efficiency.
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