 Yemeksepeti : restaurant e-commerce solution
Software: AceFlex® B2C/B2B
Industry: Food delivery
Language: Turkish
Productivity: 350% up
Geography: Turkey
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CASE STUDY: Yemeksepeti.com is the Internet's premiere provider of food delivery services, powering the online ordering processes for
restaurants across Turkey. Clients can access the latest menus and order without paying any extra fees. The order is delivered to the restaurant in less than a minute using latest technology and dispatched within the next 20 minutes.
With its 70000 registered clients and 650 member restaurants, Yemeksepeti.com is one of the
biggest e-commerce sites in Turkey. Among several awards: The Best B2C and Best Web Site in 2004, Altin Örümcek Web Contest Organisation where Microsoft was the main sponsor.
The idea to create an ordering platform where customers could have access to accurate and up-to-date data first emerged in May 2000.
The Internet penetrations and target demographics were explored and surveys were conducted among
our target audience to see if the market really needs this kind of service. At the end of all these analysis, the Yemeksepeti.com model was selected as the best to meet unique characteristics of Internet visitors and restaurants in Turkey.
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AceFlex® B2C/B2B helped Yemeksepeti to collect thousands of orders daily
and process them very quickly to guarantee the best customer service.
"Using AceFlex, our site has become really popular here in Turkey and we are having around 5000
unique visitors everyday. It is a very useful and succesfull application.
As a start-up company back to 2000 year, we could expand very rapidly offering
the best customer service and quick delivery of food accross Turkey. The level
of customization gave us advantage to be able to add any new features themselves
and at any time."
Melih Odemis
Yemeksepeti.com, Ankara, Turkey
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In August 2000, Yemeksepeti.com had the complete business plan at hand. In order to act as quickly as possible they had to find a robust, scalable e-commerce application for the project. As a start-up company with limited budget they had to find the optimum e-commerce product with best price/performance ratio. The search for several
weeks ended as they found AceFlex® B2C/B2B software.
The analysis of the program indicated, it has all the features and functionalities needed.
The storefront has been deeply customized since the project start. However, AceFlex® robust backoffice is used with just minor modifications. Its biggest advantage is that it is very modular and
usable in any kind of commerce application for any kind of business. In case with Yemeksepeti.com, having a robust
application base at hand, they could easily shape it according to online food ordering business needs,
with more than 50000 products and different optional settings, special promotions according to payment type, basket total, coupon discounts, time dependent discounts and flexible manageability of more than 650 suppliers at once.
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